A private sale campaign in Melbourne involves marketing a property for sale with a fixed price, rather than through auction. As of December 2025, the total time from initial marketing to a successful sale typically ranges between six to ten weeks, though this can vary.
Currently in Melbourne, the process generally unfolds in stages. Initial preparation – including styling (typically $2,000-$8,000) and professional photography ($500-$1,500) – can take two to four weeks. The active marketing campaign itself usually runs for four to six weeks. In the Eastern Suburbs, where Fletchers has a strong presence, campaigns often favour a longer period to maximise exposure to families seeking properties near schools and transport. Following the campaign, allow two to four weeks for the due diligence period, where buyers conduct building and pest inspections and finalise financing. Settlement then typically occurs 30-60 days after the contract is signed. It’s important to realise that market conditions in 2026, with a forecast of moderate growth, will influence buyer activity and therefore campaign length. Multi-lingual marketing is increasingly common, reflecting Melbourne’s diverse population.
Therefore, a complete private sale campaign in Melbourne in 2026 generally requires approximately two to three months from initial preparation to final settlement.