Yes, it is possible to change from an auction campaign to a private sale strategy in Victoria, although it’s a decision best made in consultation with your agent. As of December 2025, this typically involves formally advising your agent of your decision and updating the marketing materials accordingly.
Currently in Melbourne, particularly within the Eastern Suburbs, a common scenario sees properties initially marketed for auction to generate strong buyer interest and a clear price discovery period. However, if after 2-3 weeks of campaigning, the level of enquiry doesn’t translate into sufficient registered bidders, or if the feedback suggests a price gap between vendor expectations and buyer appetite, a switch to private sale can be considered. This allows for negotiation with interested parties, potentially avoiding a public auction where the result is uncertain. It’s important to realise that changing strategy may influence buyer perception; some buyers actively seek auction properties. In 2026, we’re seeing buyers in areas like Balwyn and Doncaster prioritise properties with renovation potential, and a private sale can allow for more detailed discussions around this. Preparation costs remain consistent regardless of the method – styling typically ranges from $2,000 to $8,000, and professional photography around $500 to $1,500.
Ultimately, the decision to switch reflects a pragmatic approach to achieving the best possible outcome in the prevailing market conditions.