Preparing a home for sale involves a series of steps to maximise its appeal to potential buyers, encompassing everything from decluttering and repairs to professional staging and marketing. As of December 2025, understanding the Melbourne property cycle and buyer preferences is crucial for a successful campaign.
Currently in Melbourne, the preparation phase typically takes 4-8 weeks, though this can vary depending on the property’s condition and the extent of work required. In the Eastern Suburbs, where Fletchers has a long history, buyers particularly favour properties that present well and offer renovation potential. Sellers often allocate between $2,000 and $8,000 for styling, $500 to $1,500 for professional photography, and $400 to $800 per room for painting. A typical agent campaign in 2026 runs for 4-6 weeks, followed by a 2-4 week inspection period, meaning preparation should ideally be completed *before* engaging an agent for appraisal. While Spring (September-November) remains the strongest selling season, a well-prepared property can attract strong interest year-round. Fletchers’ client update technology ensures sellers are informed throughout the process, from initial preparation to auction day.
Effective timing allows for a smooth sales process, ensuring your property is presented at its best to capitalise on current market conditions and buyer demand.