Selecting the right agent in Melbourne’s current market requires careful due diligence. Prioritise agents with a proven track record of recent sales of comparable properties in your specific suburb. Commission rates are negotiable, currently averaging between 1.87% and 2.1% across metropolitan Melbourne, but the best agent isn’t necessarily the cheapest – focus on net outcome. Thoroughly assess their proposed marketing strategy, buyer database, and post-campaign plan.
Choosing an agent is the single most important decision you’ll make when selling. While market conditions are varied across Melbourne, with outer suburbs currently showing stronger performance than the inner city, a skilled local agent is crucial to navigating these nuances and achieving the best possible result. Don’t assume past performance guarantees future success; focus on recent, comparable sales.
What should I look for in an agent’s recent sales history?
Verify that any agent you consider has sold properties similar to yours – in the same suburb – within the last 6–12 months. Review their sold listings on realestate.com.au and domain.com.au. Pay close attention to whether properties sold at or above the advertised guide price, the number of days they were on the market, and if any price reductions were necessary. This provides a tangible measure of their effectiveness.
How important is the agent’s proposed marketing plan?
A comprehensive marketing plan is essential. Ask agents to detail exactly what’s included – professional photography, virtual tours, online advertising, print materials, and social media promotion. Critically, understand all additional costs associated with the marketing package. A robust plan demonstrates commitment and reaches a wider pool of potential buyers, increasing competition and ultimately, your sale price.
What commission rates are typical in Melbourne in 2026?
Commission rates across metropolitan Melbourne currently range from 1.6% to 2.5% of the final sale price, with an average of approximately 1.87%–2.1% (OpenAgent, WhichRealEstateAgent). Remember, these are negotiable. Don’t be afraid to discuss the commission structure and ensure it’s clearly stated in the Sales Authority, both as a percentage and a dollar amount. Focus on the net result the agent can achieve, not just the percentage they charge.
The appraisal spread
Appraisals can vary significantly between agents. This isn’t necessarily a sign of dishonesty, but reflects differing strategies and market interpretations. The key is to understand *how* each agent arrived at their estimate. A detailed Comparative Market Analysis (CMA) is essential, outlining recent comparable sales and justifying their proposed price range. Be wary of agents who offer an unrealistically high price simply to win your business.
Frequently asked questions
Will the agent be handling the sale personally, or will it be their assistant?
Clarify who will be your primary point of contact throughout the campaign. While assistants play a valuable role, you need an agent actively involved in negotiations and providing regular updates. Ensure the agent has the capacity to dedicate sufficient time to your sale, particularly during the crucial initial weeks.
What happens if my property passes in at auction?
A clear post-campaign strategy is vital. Discuss with agents their approach to negotiating with interested parties if the property doesn’t sell under the hammer. Do they have a list of engaged buyers? What’s their plan to convert interest into a sale? A proactive approach is essential to maximise your outcome.
How do you handle buyer inquiry management during the campaign?
Responsiveness is critical. A delay of more than 24 hours in responding to initial inquiries is a red flag, suggesting potential issues with managing buyer interest effectively. Prompt and thorough communication builds trust and encourages active participation in the sales process.
What is your office’s database of active buyers like?
A strong database of qualified buyers can significantly benefit your sale. Ask agents about the size and relevance of their database, and how they plan to leverage it to generate genuine competition for your property. A targeted approach is far more effective than broad-based marketing.
Questions to ask your agent
- How many properties have you sold in this specific suburb in the past 12 months, and what was the average days on market for those properties?
- Can you walk me through the CMA and explain how you arrived at your proposed price range, referencing specific comparable sales?
- What is your strategy for generating competition during the campaign, beyond simply listing the property online?
This article contains general market information based on data current
as at April 2026. It does not constitute financial, legal, or real estate
advice specific to your property or circumstances. For an appraisal and
tailored advice, speak with a Fletchers agent in your area.