Managing risk when selling multiple properties simultaneously involves coordinating timelines, marketing efforts, and potential financial implications to optimise outcomes. As of December 2025, this is becoming increasingly common as property portfolios grow and owners reassess their investments.
Currently in Melbourne, particularly within the Eastern Suburbs, a staggered approach is often favoured. This means listing properties sequentially, allowing focus on each campaign. A common strategy involves starting with the property expected to achieve the quickest sale – often a highly desirable family home near sought-after schools like those in Balwyn or Doncaster. This generates early momentum and provides a benchmark for pricing subsequent properties. In 2026, we anticipate buyers will continue to prioritise presentation, meaning preparation costs – typically $2,000-$8,000 for styling and $500-$1,500 for photography per property – are crucial. Campaign lengths generally run 4-6 weeks, and coordinating these across multiple addresses requires careful planning. Fletchers’ client update technology ensures transparency throughout each process. It’s also important to realise that market conditions can shift; a downturn impacting one property may influence the strategy for others. Agent commission, typically 1.5-2.5% in Melbourne, needs to be factored into the overall financial planning.
Successfully navigating multiple property sales requires a coordinated strategy, informed by local market expertise and a clear understanding of potential risks and opportunities.