The key difference between a local agent and one covering all of Melbourne lies in their area-specific knowledge and network. Local agents, like those at Fletchers, specialize in specific areas such as Melbourne’s eastern suburbs, the Mornington Peninsula, and the Bellarine Peninsula, offering deeper understanding of local market trends and buyer preferences. This specialization can […]
Verify an agent’s track record by confirming they have sold comparable properties in your suburb within the last 6–12 months using data from realestate.com.au and domain.com.au. Evaluate their performance based on days on market, price reductions, and whether properties sold at or above the guide. Interview at least three agents to compare written Comparative Market
A robust 2026 marketing plan must include itemised vendor-paid advertising (VPA) costs ranging from $6,500 to $12,000, clear portal strategies for realestate.com.au and domain.com.au, and evidence of comparable sales within the last 6–12 months. It should explicitly detail how the agent will generate competition despite dampened buyer urgency caused by early 2026 RBA rate hikes
A great agent is distinguished by a proven track record of selling comparable properties in the specific suburb within the last 6–12 months and a response time of under 24 hours. They provide a data-backed rationale for the sale method and ensure price guides accurately reflect the reserve to comply with Victorian underquoting laws. Selecting
In Melbourne in 2026, agent commissions typically range from 1.6% to 2.5% of the final sale price, fully negotiable and required to be disclosed in both percentage and dollar terms within the Sales Authority. This commission covers the agent’s services in managing the sales process, but does *not* include vendor-paid advertising (VPA), which is a
In early 2026, selecting the right agent is crucial, but requires careful due diligence. Vendor confidence has increased, with listings up nearly 40% since December 2025 (Raine & Horne), however recent RBA rate hikes have introduced caution (Domain’s Dr Nicola Powell). Prioritise agents with a proven track record in your specific suburb, a clear pricing
Selecting the right agent in Melbourne’s current market requires careful due diligence. Prioritise agents with a proven track record of recent sales of comparable properties in your specific suburb. Commission rates are negotiable, currently averaging between 1.87% and 2.1% across metropolitan Melbourne, but the best agent isn’t necessarily the cheapest – focus on net outcome.
