How important is professional photography when selling in Melbourne in 2026?
Professional photography is a standard requirement for Melbourne campaigns, included in standard vendor-paid advertising (VPA) packages costing $6,500–$8,000. When paired with professional styling, which can increase property achievements by 7.5–15% (WhichRealEstateAgent), high-quality imagery is essential to attract buyers in a market where urgency has dampened due to recent RBA rate hikes (Domain). Buyer behaviour has […]