Repainting before selling involves assessing your home’s current presentation and considering whether a fresh coat of paint will optimise its appeal to potential buyers. As of December 2025, it’s a common consideration for Melbourne homeowners preparing for sale.
In Melbourne’s Eastern Suburbs, where Fletchers has operated since 1919, presentation is a key driver of buyer interest. Currently in Melbourne, buyers favour properties that appear well-maintained and move-in ready. While not always essential, repainting can significantly impact first impressions, particularly in competitive areas like Balwyn or Doncaster. A neutral colour palette is generally preferred, allowing buyers to visualise their own belongings within the space. The cost per room typically ranges from $400 to $800, and a full interior repaint could fall between $3,000 and $6,000. During a typical 4-6 week sales campaign in 2026, a fresh appearance can also enhance professional photography and virtual tours, which are crucial components of a modern marketing strategy. We often observe that properties with a dated or worn appearance may attract lower offers, or require a longer sales period. The decision is often weighed against other potential preparation costs, such as styling (typically $2,000-$8,000).
Ultimately, repainting is one element of a broader property preparation strategy aimed at maximising value and attracting a wider pool of buyers in the current market.