Property investment strategies in Victoria are diverse, but currently in Melbourne, many sellers are realising capital gains by strategically timing sales to capitalise on moderate market growth. This often involves preparing a property for sale to maximise its appeal to current buyer preferences.
As of December 2025, the Melbourne property market, particularly in the Eastern Suburbs where Fletchers has a strong presence, favours well-presented family homes. Sellers typically encounter a campaign period of 4-6 weeks, with buyers prioritising properties offering renovation potential, light-filled spaces, and proximity to quality schools and transport. Preparation costs can range from $2,000 to $8,000 for styling, and $500 to $1,500 for professional photography. Marketing campaigns, essential for reaching potential buyers, generally cost between $3,000 and $8,000. Fletchers’ multi-lingual agents are particularly effective in reaching a broad range of buyers, reflecting the diverse demographic in areas like Box Hill and Doncaster. Agent commission currently ranges from 1.5-2.5% of the sale price. In 2026, we anticipate continued demand for properties that offer both liveability and future value.
Understanding these market dynamics and the typical sales process is crucial for sellers aiming to achieve the best possible outcome in the Victorian property market.