Determining a realistic price range involves a comprehensive market analysis, considering recent sales of comparable properties and current buyer demand. As of December 2025, the median dwelling value in Melbourne is $823,495, with moderate growth of 3-6% forecast for 2026.
In Melbourne, particularly within the Eastern Suburbs – areas Fletchers has served since 1919 – price ranges are heavily influenced by location, property size, condition, and features. Currently in Melbourne, buyers strongly favour properties with good presentation, abundant natural light, and renovation potential. A typical campaign duration is 4-6 weeks, followed by a 2-4 week inspection period. Sellers can expect to incur preparation costs; professional styling ranges from $2,000 to $8,000, photography $500-$1,500, and painting approximately $400-$800 per room. Marketing campaigns generally cost between $3,000 and $8,000. Demand remains strong for family homes near schools, parks, and train stations in suburbs like Balwyn, Doncaster, and Ringwood. Agent commission typically falls between 1.5-2.5% of the sale price. Fletchers’ appraisal process considers these factors, utilising our extensive network and 105+ years of local market expertise to provide a considered estimate.
Establishing a realistic price range is the crucial first step in a successful sales campaign, aligning seller expectations with current market conditions.