Professional photography is a crucial step in a successful Melbourne property sale, as it forms the first impression for potential buyers online. As of December 2025, approximately 90% of buyers begin their property search online, making high-quality images essential.
In Melbourne, particularly within the Eastern Suburbs where Fletchers has a strong presence, preparing for photography typically involves decluttering and depersonalising spaces. Currently, buyers favour seeing a home’s potential, rather than a reflection of the current owner’s style. Sellers often engage professional stylists – costs range from $2,000 to $8,000 – to optimise furniture arrangement and add key décor elements. Photography packages themselves generally cost between $500 and $1,500. The process isn’t about extensive renovations; it’s about showcasing the property’s best features. Light-filled spaces are particularly important, and in 2026, we anticipate continued buyer preference for homes that maximise natural light. Fletchers agents will guide you through a pre-photography checklist, ensuring the property is presented to its full advantage. The timing of photography is also considered; optimal light occurs during certain times of the day, and agents will coordinate accordingly.
Effective preparation for professional photography is a key component of a successful marketing campaign, ultimately helping to achieve the best possible result for your property sale.