Deciding between established and new property is a common consideration for Melbourne homeowners, particularly when considering future selling potential. As of December 2025, both options present unique advantages and appeal to different buyer profiles, influencing the selling process and potential return.
Currently in Melbourne, established properties – particularly those in the Eastern Suburbs like Balwyn, Blackburn, and Ringwood – often favour buyers seeking character, larger land sizes, and established gardens. These buyers prioritise presentation; in 2026, we’re seeing a strong emphasis on light-filled spaces and renovation potential. A typical campaign for an established home in these areas runs 4-6 weeks, with preparation costs ranging from $2,000 for styling to $1,500 for professional photography. New properties, conversely, attract buyers seeking modern amenities, low maintenance, and potential tax benefits. Marketing these properties often highlights the convenience and warranty inclusions. However, land value appreciation is typically stronger with established properties, especially those near sought-after schools and transport links. Agent commission remains consistent across both property types, typically between 1.5-2.5% in Melbourne suburbs. Fletchers’ experience shows that understanding these buyer preferences is crucial when preparing a property for sale.
Ultimately, the choice impacts the selling strategy and target market, and a thorough understanding of current market conditions is essential for realising the best possible outcome.