Buying ‘off the plan’ involves purchasing a property before it’s built, typically based on plans and a display suite. As of December 2025, it’s a common entry point for some buyers, but carries specific considerations for sellers in the future.
In 2026, Melbourne’s property market is expected to continue moderate growth, potentially 3-6%. When you eventually sell an off-the-plan property, the presentation will be crucial. Currently in Melbourne, buyers strongly favour properties with light-filled spaces and renovation potential, even in established suburbs like Balwyn and Doncaster. The selling process itself typically runs for 4-6 weeks, with an inspection period of 2-4 weeks before settlement, which is usually 30-60 days. Sellers should realise that marketing costs, currently ranging from $3,000 to $8,000 for a full campaign, will be a factor. Agent commission in Melbourne suburbs generally sits between 1.5-2.5%. The timing of your eventual sale will also matter; spring (September-November) remains the strongest selling season, though autumn (March-May) also performs well. Fletchers’ experience shows that properties near quality schools and train stations in the Eastern Suburbs consistently attract strong interest.
Ultimately, the success of selling an off-the-plan property in 2026 and beyond will depend on market conditions at the time of sale and how well the property appeals to contemporary buyer preferences.