Deciding between a new build and an established home when selling involves considering what currently appeals to Melbourne buyers and how each property type presents in the market as of December 2025. Both options have distinct advantages and disadvantages that influence the selling process and potential outcomes.
Currently in Melbourne, particularly within the Eastern Suburbs, buyers often favour established homes with character and established gardens, especially those near sought-after schools like those in Balwyn and Blackburn. However, new builds appeal to a segment seeking modern amenities and low maintenance. The selling process differs; established homes require preparation like styling (typically $2,000-$8,000) and potentially painting ($400-$800 per room) to maximise appeal. New builds generally require less cosmetic preparation, but marketing must emphasise the benefits of a contemporary lifestyle. Pricing strategies also vary. In 2026, we’re seeing new builds often priced at a premium reflecting land value and construction costs, while established homes are valued based on comparable sales and renovation potential. Fletchers’ experience shows that a well-presented established home in a prime location often attracts competitive bidding, while new builds rely more on targeted marketing to reach the right buyer. The typical campaign length remains 4-6 weeks, regardless of property type.
Ultimately, the ‘better’ option depends on the specific property, location, and current market conditions, and how effectively these are communicated to potential buyers.