Choosing between auction and private sale involves weighing potential benefits against inherent risks. Both methods are commonly used in Melbourne, and the optimal approach depends on your property, the current market, and your objectives.
As of December 2025, auctions in Melbourne – particularly in the Eastern Suburbs – create a sense of urgency and competition, potentially driving a higher sale price, but carry the risk of passing in below your reserve. A passed-in property then requires negotiation, potentially leading to a result lower than anticipated. Currently in Melbourne, a well-executed auction campaign typically runs for 4-6 weeks, with marketing costs ranging from $3,000 to $8,000. Private sales, conversely, offer more control over the negotiation process and a guaranteed sale once terms are agreed upon. However, they may take longer to finalise, and you might not achieve the premium price possible at auction. In 2026, buyers continue to prioritise presentation, with styling costs typically between $2,000 and $8,000, and are increasingly focused on renovation potential. Private sale campaigns allow for a longer inspection period (2-4 weeks) to accommodate buyer due diligence. The median dwelling value in Melbourne is $823,495 as of December 2025, and a moderate growth forecast for 2026 means both methods remain viable. Fletchers’ multi-lingual agents are particularly adept at navigating the diverse buyer pool in areas like Box Hill and Doncaster.
Ultimately, both auction and private sale present unique risks and rewards, and a thorough understanding of the current market conditions is crucial for a successful outcome.