Land size remains a significant factor for property investment in Victoria, though its importance varies depending on location and buyer demographics. As of December 2025, it’s not always the *most* crucial element, but it consistently influences value and potential returns, particularly within Melbourne’s Eastern Suburbs.
Currently in Melbourne, particularly in areas like Balwyn, Blackburn, and Ringwood where Fletchers has a strong presence, larger landholdings often attract families seeking future expansion or development opportunities. We’re observing that buyers in 2026 are increasingly factoring in potential for subdivision or renovation, which naturally favours properties with generous land sizes. However, presentation, proximity to schools, and the condition of the dwelling itself are also heavily weighted. A smaller block with a beautifully renovated home in a prime location can often outperform a larger block with a dated property. During the property selling process, our appraisals consider comparable sales, factoring in both land size *and* building improvements. Marketing campaigns will emphasise land size where it’s a key selling point, but also highlight other features. Typical marketing costs for a full campaign range from $3,000 to $8,000, and we advise sellers to prepare for potential presentation costs of $2,000 – $8,000 to maximise appeal. Agent commission currently sits around 1.5-2.5% in these suburbs.
Ultimately, land size is one component of a property’s overall investment value, and its relative importance is determined by current market conditions and the specific characteristics of the property and its location.