First impressions are critical when selling property, and as of December 2025, buyers in Melbourne overwhelmingly notice the overall presentation and feeling of a home within the first few seconds of an inspection.
Currently in Melbourne, particularly within the Eastern Suburbs – areas like Balwyn, Doncaster, and Ringwood where Fletchers has a strong presence – buyers favour properties that immediately convey a sense of space, light, and cleanliness. This often translates to noticing the front facade, the entry hallway, and the main living areas first. Buyers in 2026 are increasingly attuned to how well a home has been staged, with professional styling (typically costing between $2,000 and $8,000) significantly influencing their perception. They also quickly assess renovation potential; a well-maintained but slightly dated kitchen, for example, can be seen as an opportunity rather than a drawback. The flow of the floorplan and the amount of natural light are also key considerations. Fletchers’ experience shows that buyers in this market often prioritise proximity to schools and transport, and this influences how they evaluate a property’s overall appeal. A typical campaign period of 4-6 weeks allows for multiple inspections, so that initial impact is vital.
Essentially, buyers form a strong initial opinion quickly, and this often dictates whether they continue to seriously consider a property.