Marketing your property effectively is a crucial component of a successful sale, and as of December 2025, these costs in Melbourne typically range from $3,000 to $8,000 for a comprehensive campaign. This figure covers a variety of elements designed to maximise exposure to potential buyers.
Currently in Melbourne, a standard marketing package includes professional photography – expect to pay between $500 and $1,500 for high-quality images – and potentially videography, which is increasingly favoured by buyers, particularly in the Eastern Suburbs where family homes near schools are in high demand. Property styling, to showcase your home’s potential, generally costs between $2,000 and $8,000. Digital marketing is also significant; this includes online advertising on platforms like realestate.com.au and Domain, as well as targeted social media campaigns. Print marketing, such as brochures and signage, remains relevant, especially in local areas like Balwyn and Doncaster. Fletchers utilises technology to provide detailed campaign updates, ensuring transparency throughout the process. Agent commission, typically 1.5-2.5% of the sale price, is separate from these marketing expenses. In 2026, we anticipate continued emphasis on digital channels to reach a wider audience.
Understanding these potential costs allows Melbourne sellers to budget appropriately and collaborate with their agent to create a marketing strategy aligned with their property and the current market conditions.