Curb appeal, or the first impression your property makes, remains a significant factor for Melbourne buyers as of December 2025. It influences their initial perception of value and can directly impact the level of interest generated during a sales campaign.
Currently in Melbourne, particularly within the Eastern Suburbs – areas like Balwyn, Doncaster, and Ringwood where Fletchers has a strong presence – buyers often form an opinion within seconds of arriving. In 2026, we anticipate this will continue. A well-maintained front garden, a clean facade, and a welcoming entrance contribute to a positive first impression. While presentation throughout the entire property is crucial, the exterior is the initial filter. Campaigns typically run for 4-6 weeks, and strong initial interest, driven by curb appeal, is vital for maximising engagement. Sellers in December 2025 are typically allocating $2,000 – $8,000 for styling, which often includes exterior presentation elements. Buyers favour properties that appear well-cared for, suggesting a similar level of maintenance within. The market is currently experiencing moderate growth, with median dwelling values around $823,495, and presentation can influence where a property sits within its price range.
Essentially, in 2026, curb appeal acts as a key marketing tool, influencing buyer perception and potentially impacting the final sale price.