Understanding recent sales data is a fundamental part of determining your property’s potential value. As of December 2025, analysing comparable sales – properties similar to yours that have recently sold in your immediate area – provides a crucial benchmark for pricing your home in the Melbourne market.
In Melbourne, particularly within the Eastern Suburbs where Fletchers has operated since 1919, agents like ours conduct a Comparative Market Analysis (CMA). This involves examining sales of at least three, and often more, comparable properties. We consider factors beyond just the sale price, including land size, building size, number of bedrooms and bathrooms, condition, and recent renovations. Currently in Melbourne, buyers strongly favour properties with updated kitchens and bathrooms, and light-filled spaces, which can significantly influence price. A well-presented home can often achieve a premium. The typical campaign length is 4-6 weeks, and as of December 2025, we’re seeing a moderate growth forecast of 3-6% for 2026, meaning recent sales are a moving target. Preparation costs, such as styling ($2,000-$8,000) and professional photography ($500-$1,500), are factored into the overall strategy to maximise value. Fletchers’ multi-lingual agents also understand the nuances of buyer preferences across diverse cultural groups, a key consideration in many Eastern Suburbs locations.
Ultimately, recent sales provide a data-driven foundation for establishing a realistic price range, helping to attract qualified buyers and achieve a successful sale in 2026.