Understanding where potential tenants are searching for rental properties is a key consideration for investors and those preparing a property for lease. As of December 2025, a multi-platform approach is generally favoured to maximise exposure.
Currently in Melbourne, the most popular websites include realestate.com.au and Domain.com.au, which collectively account for a significant proportion of rental searches. However, increasingly, platforms like Rent.com.au and Facebook Marketplace are gaining traction, particularly amongst younger demographics. In the Eastern Suburbs, where Fletchers operates, we observe a strong presence of applicants using these major portals, but also a growing number utilising agency websites directly. Many prospective tenants now favour filtering searches by specific school zones or proximity to train stations – features readily available on these platforms. It’s important to realise that while these sites offer broad reach, a professional property management campaign, such as those offered by Fletchers, will also leverage our extensive database of qualified applicants and targeted marketing. In 2026, we anticipate further integration of virtual property tours and AI-powered search filters on these platforms, influencing how tenants initially assess properties.
Effectively reaching potential tenants requires a comprehensive online strategy, utilising a combination of these platforms alongside professional property management expertise.