Buying ‘off the plan’ involves purchasing a property before it’s built, typically based on plans and a display suite. As of December 2025, it’s a common investment strategy in Melbourne, particularly in growth areas, but it presents unique considerations for sellers down the line.
Currently in Melbourne, the resale of off-the-plan properties often occurs closer to completion or shortly after. The selling process mirrors a standard property sale, however, potential buyers may focus on factors different to established homes. In 2026, we’re seeing buyers favour properties with clear completion dates and a strong builder’s reputation. Presentation is still key, but the emphasis shifts to the potential of the space rather than existing features. Marketing campaigns for off-the-plan resales often highlight the investment opportunity and any inclusions. In the Eastern Suburbs, where family homes are in high demand, off-the-plan apartments or townhouses near schools and transport can attract investors. Expect a campaign length of 4-6 weeks, similar to established properties, with agent commission typically between 1.5-2.5%. It’s important to realise that market conditions between purchase and resale can significantly impact capital growth.
Ultimately, the success of reselling an off-the-plan property depends on broader market trends and the specific attributes of the property itself.