Advertising a rental property effectively in Melbourne involves showcasing its features to attract suitable tenants and achieve the best possible rental return. As of December 2025, a multi-channel approach is standard, leveraging online platforms and agent networks.
Currently in Melbourne, property managers like those at Fletchers utilise a combination of online portals – primarily realestate.com.au and Domain – to list properties. Professional photography is essential, and in 2026, high-quality virtual tours are increasingly favoured by prospective tenants. Campaigns typically include detailed property descriptions, floorplans, and compelling copy emphasising lifestyle benefits, particularly relevant in the Eastern Suburbs where proximity to schools, parks, and transport are key. Marketing costs for a full campaign generally range from $300 to $800. Fletchers’ multi-lingual agents also ensure broad reach within diverse communities. Open for inspection times are strategically scheduled to maximise attendance, and digital marketing, including social media promotion, supplements online listings. It’s important to realise that the rental market in areas like Balwyn and Doncaster remains competitive, so presentation is paramount.
A well-executed advertising campaign, combined with a thorough property presentation, is crucial for attracting quality tenants and optimising your investment in 2026.