A standard marketing package in Melbourne, as of December 2025, aims to maximise your property’s exposure to potential buyers and typically includes professional photography, copywriting for online listings, and digital marketing across key platforms.
Currently in Melbourne, a comprehensive campaign usually begins with high-quality photography – expect to invest between $500 and $1,500 for this. This is paired with compelling property descriptions highlighting key features, particularly those favoured by buyers in the Eastern Suburbs like proximity to schools, parks, and transport. Digital marketing is central, utilising platforms like realestate.com.au and Domain.com.au, alongside targeted social media advertising. In 2026, we’re seeing increased emphasis on video content, including property walk-throughs and neighbourhood highlights. Signage is still common, and printed materials like brochures are often included, though their prominence is decreasing. Marketing costs generally range from $3,000 to $8,000, reflecting the scope of the campaign. Fletchers utilises client update technology to keep vendors informed on campaign performance and buyer engagement throughout the 4-6 week campaign period.
Essentially, a standard package in December 2025 focuses on showcasing your property’s best attributes to a wide, yet targeted, audience, leveraging both digital and traditional marketing methods.