Video tours involve a professionally filmed walkthrough of your property, typically lasting between 2-5 minutes, designed to showcase its features to potential buyers online. As of December 2025, they’re becoming increasingly common as part of a comprehensive marketing campaign.
Currently in Melbourne, particularly within the Eastern Suburbs, buyers begin their property search online. In 2026, we’re seeing a greater emphasis on digital content, with buyers using video to pre-qualify properties before requesting inspections. A video tour allows prospective purchasers to virtually ‘walk through’ your home, assessing the layout and flow – a key consideration for families favouring areas like Balwyn and Doncaster. While professional photography (typically $500-$1,500) remains essential, a video tour adds another layer of engagement, potentially increasing enquiry. The cost varies, but typically ranges from $1,500 to $4,000 depending on length and complexity. Fletchers’ experience shows that properties with video tours often receive higher online views and generate more qualified leads, especially during peak selling seasons like Spring. The typical campaign duration remains 4-6 weeks, and video tours can help maximise impact throughout this period.
Investing in a video tour can be a valuable component of your marketing strategy, offering potential buyers a more immersive experience and potentially broadening your reach in the competitive Melbourne property market.