Professional property photography involves engaging a photographer to capture high-quality images and potentially video of your home, crucial for online marketing and attracting buyers. As of December 2025, it’s a non-negotiable element of a successful sales campaign in Melbourne.
Currently in Melbourne, particularly within the Eastern Suburbs where Fletchers operates, buyers begin their property search online. Expect to spend between $500 and $1,500 for photography, depending on the size of your property and the package selected. A basic package typically includes photos of key rooms and the exterior, while more comprehensive options add features like twilight photography – which is particularly favoured for showcasing gardens and street appeal – and floorplans. In 2026, we’re seeing increased demand for video walkthroughs, often bundled with photography, adding approximately $300-$800 to the cost. The investment reflects the importance buyers place on visual presentation; light-filled spaces and showcasing renovation potential are key. Marketing campaigns, typically lasting 4-6 weeks, rely heavily on these visuals to drive enquiry and ultimately, a strong result. Fletchers’ experience shows that properties with professional photography consistently attract more online views and higher attendance at inspections.
Investing in quality photography is an essential component of a modern Melbourne property sale, directly influencing buyer perception and engagement.