An Expression of Interest (EOI) campaign is a sales method where potential buyers submit their offers privately to the real estate agent, rather than bidding publicly at auction. As of December 2025, it’s a common alternative to auction, particularly when a property has broad appeal or the vendor prefers a more controlled sales process.
Currently in Melbourne, and especially within the Eastern Suburbs, EOI campaigns typically run for 4-6 weeks. During this time, properties are actively marketed – with Fletchers utilising digital channels, print media, and our extensive buyer database – and buyers are encouraged to submit their offers. Unlike an auction, the price isn’t immediately public. The agent collates all offers and presents them to the vendor. The vendor can then choose to accept an offer, negotiate with multiple parties, or even set a closing date for final offers. In 2026, we’re seeing buyers in areas like Balwyn and Doncaster favour this method, allowing them time to secure finance and conduct due diligence. Presentation remains key; as of December 2025, Melbourne buyers prioritise light-filled spaces and renovation potential, meaning styling (typically $2,000-$8,000) can significantly impact offer strength. Marketing costs for a full EOI campaign generally range from $3,000 to $8,000.
An EOI campaign offers vendors flexibility and control, allowing them to assess all offers and choose the terms that best suit their needs.