Auction and private sale are the two primary methods for selling property currently in Melbourne, each with distinct processes and suited to different market conditions and property types.
As of December 2025, auctions involve a public bidding process, typically following a 4-6 week marketing campaign. In the Melbourne Eastern Suburbs, auctions favour properties with broad appeal, particularly family homes near sought-after schools like those in Balwyn or Blackburn. The public nature can create competitive tension, potentially realising a higher sale price. Private sale, conversely, involves negotiating directly with potential buyers. This method is often used for properties where a quick sale is desired, or where the market is less competitive. Currently, in Melbourne, private sale campaigns often include a set price or price range, inviting offers. Sellers should be aware that preparation costs – styling ($2,000-$8,000) and professional photography ($500-$1,500) – are common to both methods. In 2026, we anticipate continued demand for well-presented properties with renovation potential, regardless of the sale method. Agent commission typically falls between 1.5-2.5% of the sale price for both auction and private sale.
Ultimately, the choice between auction and private sale depends on individual circumstances and market dynamics, and leveraging local expertise is key to a successful outcome.