Preparing to sell property in Melbourne involves a series of steps designed to maximise its appeal to potential buyers and achieve the best possible outcome. As of December 2025, a well-considered preparation phase is crucial in a market experiencing moderate growth, forecast at 3-6% for 2026.
Currently in Melbourne, particularly within the Eastern Suburbs – areas like Balwyn, Doncaster, and Ringwood where Fletchers has a strong presence – buyers favour properties that present well and offer renovation potential. Sellers typically undertake cosmetic improvements, with styling costing between $2,000 and $8,000 and professional photography ranging from $500 to $1,500. Painting is also common, averaging $400-$800 per room. A typical sales campaign, as run by Fletchers, spans 4-6 weeks, including a 2-4 week inspection period. Marketing campaigns, essential for reaching the right buyers, generally cost between $3,000 and $8,000. In 2026, expect continued emphasis on properties offering proximity to quality schools, parks, and transport links, reflecting the priorities of families in these areas. Agent commission remains typically between 1.5-2.5%.
Understanding these processes and typical costs allows Melbourne homeowners to realistically prepare for a successful sale, leveraging over 105 years of local market expertise, as embodied by “The Fletchers Way”.