Identifying key location factors is crucial when assessing Melbourne investment properties, as these significantly influence both rental yields and potential capital growth. As of December 2025, investors are increasingly focused on long-term value and tenant appeal.
Currently in Melbourne, particularly within the Eastern Suburbs – Fletchers’ core area – proximity to quality schools remains a major driver. Areas like Balwyn, Blackburn, and Box Hill consistently demonstrate strong demand from families, impacting property values. Access to public transport, especially train stations, is also highly favoured, with properties within a 2km radius often attracting higher rents. In 2026, we anticipate this trend will continue. Buyers also realise the importance of local amenities – parks, shopping centres, and healthcare facilities – and how these contribute to a desirable lifestyle. Renovation potential is another key consideration; properties offering scope for improvement can attract a wider pool of tenants and future buyers. The typical campaign length for properties in these areas is 4-6 weeks, allowing ample time for potential investors to assess these location-based factors. Marketing campaigns, costing between $3,000 and $8,000, will often emphasise these local benefits.
Ultimately, a property’s location is a fundamental element of its investment potential, and a thorough understanding of these factors is essential for success in the Melbourne market.