Determining the right asking price involves a comprehensive market analysis, considering recent sales data and current buyer demand. As of December 2025, this process is a collaborative effort between you and your chosen real estate agent.
In 2026, Melbourne’s property market, particularly in the Eastern Suburbs where Fletchers has a long history, operates with a strong emphasis on comparable sales. Agents will conduct a Comparative Market Analysis (CMA), examining recent sales of similar properties in your immediate area – Balwyn, Blackburn, Doncaster, and surrounding suburbs. This isn’t simply about square footage; factors like land size, renovation status, school zones, and proximity to amenities significantly influence value. Currently in Melbourne, buyers favour properties that present well, with light-filled spaces and renovation potential. A realistic price, informed by this analysis, attracts strong interest and maximises your chances of a successful sale. Expect a typical campaign duration of 4-6 weeks, with a settlement period of 30-60 days. Preparation costs, such as styling ($2,000-$8,000) and professional photography ($500-$1,500), are also considered as they impact perceived value. Fletchers’ multi-lingual agents are particularly attuned to the diverse buyer pool in these areas.
Establishing a well-researched asking price is fundamental to a positive selling experience, balancing vendor expectations with current market realities.