Setting property investment goals in Victoria involves defining your financial objectives and aligning your property selling strategy to achieve them. This process considers your desired timeframe, risk tolerance, and the current market conditions to maximise your return.
As of December 2025, Melbourne sellers frequently use proceeds to upsize, downsize, or diversify their investment portfolio. In the Eastern Suburbs, where Fletchers has operated since 1919, we’re seeing many families aiming to trade up to accommodate changing needs, often favouring properties near highly sought-after school zones. Currently in Melbourne, a typical campaign duration is 4-6 weeks, and sellers should factor in preparation costs – styling can range from $2,000 to $8,000, while professional photography typically costs $500 to $1,500. Understanding these costs is crucial when calculating your net investment gain. The median dwelling value in Melbourne is $823,495 as of December 2025, with moderate growth of 3-6% forecast for 2026, influencing potential returns. Agent commission, typically 1.5-2.5% in Melbourne suburbs, and marketing expenses ($3,000-$8,000 for a full campaign) also need to be considered. In 2026, buyers continue to prioritise presentation, light-filled spaces, and renovation potential.
Clearly defined investment goals, combined with a realistic understanding of the Melbourne property market, are essential for a successful sale and achieving your financial objectives.