Engaging a selling agent involves entrusting the marketing and sale of your property to a real estate professional, and as of December 2025, it’s the most common approach for Melbourne homeowners. It’s a comprehensive service encompassing property preparation advice, marketing, buyer negotiation, and ultimately, achieving the best possible sale price.
Currently in Melbourne, particularly within the Eastern Suburbs – areas like Balwyn, Doncaster, and Ringwood where Fletchers has a strong presence – the sales process typically unfolds over 4-6 weeks. Agents will provide a detailed market appraisal, considering recent sales data and current demand. Preparation is key; in 2026, buyers continue to favour well-presented properties, with styling costs ranging from $2,000 to $8,000 and professional photography around $500-$1,500. Marketing campaigns, costing $3,000-$8,000, utilise online platforms and potentially print media. Agents manage inspections, gather buyer feedback, and negotiate offers. Commission structures generally fall between 1.5% and 2.5% of the sale price. Fletchers’ “The Fletchers Way” emphasises consistent client updates leveraging our technology, keeping you informed throughout the process. The settlement period is typically 30-60 days.
Ultimately, a selling agent provides expertise and manages the complexities of the Melbourne property market, aiming to maximise your return.