Deciding whether to sell an investment property is a significant financial consideration. As of December 2025, Melbourne property owners are carefully evaluating their portfolios, particularly those with properties not meeting investment goals.
In Melbourne, the selling process typically involves a 4-6 week campaign, starting with a comprehensive property appraisal – a service Fletchers has refined over 105 years. Currently in Melbourne, presentation is key; buyers in the Eastern Suburbs, particularly around Balwyn and Doncaster, favour properties with light-filled spaces and renovation potential. Preparation costs can range from $2,000 to $8,000 for styling, and professional photography typically costs between $500 and $1,500. Pricing strategies in 2026 often involve gauging interest through initial expressions of interest before committing to a specific method of sale, such as auction. Agent commission generally falls between 1.5% and 2.5% of the sale price. A full marketing campaign, utilising Fletchers’ multi-lingual capabilities to reach a broad buyer base, can cost between $3,000 and $8,000. The settlement period is usually 30-60 days. It’s important to realise that market conditions, with a median dwelling value of $823,495 as of December 2025 and a forecast of 3-6% growth in 2026, will influence buyer behaviour.
Understanding the current market dynamics and the practicalities of the Melbourne sales process is essential when considering the sale of an underperforming investment property.